Tool Spotlight

Tool Spotlight: Using Events to Grow Makerspace Revenue

Tool Spotlight: Using Events to Grow Makerspace Revenue

Among the challenges makerspaces face is ensuring that their communities don’t outgrow their machine and tool capacities. Cobot’s Events feature opens up new makerspace revenue streams while creating the conditions to get the right folks through your door at the right time.

Driving revenue with Events

The Events feature was designed with members in mind; it’s ideal for nurturing connections and promoting tool and machine training in your space. The ability to add a public page means it also provides an avenue to show off what your community does, and what a membership with your space opens access to.

It’s also designed as a tool that can be used to generate revenue through ticket sales. If one of your studios or tools sees a little less activity on a particular weekday or time of the month, events and workshops could help keep them optimally utilized and ensure some great examples of what’s possible with them are present for members to be energized by.

The public page of a woodworking event automatically created by Cobot to share and promote. On the right hand side, buttons allow the general public to sign up, and members to log in and attend.
A to-the-point workshop description will help readers quickly see all the benefits that come with getting to know your makerspace.

Inspire folks to imagine how new skills could enhance their daily joy and creativity.

Creating an Events membership

Manage events and workshops (no additional software needed) right from Cobot. It’s never been easier to experiment with connecting to new communities.

After crafting your event, use the automatically-generated shareable link to promote it across your channels and give it a clear CTA on your website.

Consider creating a free trial membership that will give someone the chance to browse upcoming activities without the need to share their details again each time they’d like to join. Free plans don’t count toward your Cobot subscription members either. And when they’re ready to upgrade? Put them on a new paid plan in just a couple of clicks.

A membership designed to provide access to events and workshops promoted using the Cobot events feature. It includes 4 hours of booking credits for a hot desk or work bench.
Want event attendees to try out more of what you offer? Give them the chance to test-drive membership benefits.

Included with every subscription, the Events feature is completely free to use; Cobot never charges fees or commission on your paid events.

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Building memberships through skills classes

Get “super members” involved. Revenue sharing on paid events they host is mutually beneficial and can inspire them to evangelize your space to their own community. They may have access to potential members who may not have formed a relationship with—or know much about—your space yet.

Four children and an adult sit around a colorful table table full of small vehicle components. Some use tools, other are working with adhesives to make small robots.
Young and curious minds are always on the lookout for holiday activities. If children and teens aren’t already a part of your community, seasonal workshops could be just the way you’ll connect with them.

Member-driven events are an excellent way to make connections with more people in your area. You can also consider doing remote events to help secure income for when meeting in person is out of the cards.

Remote sessions can also be paired with fabrication: think learning remotely how to work with AutoCAD to prepare a file for cutting, which your team can process for collection and remote finishing.

Events can offer super members a whole new way to get involved at your space. Give them the tools they need to operate autonomously by making them a Cobot admin, and revoking all permissions that don’t have to do with the Events feature.

If you aren’t already using Cobot as your coworking management software, give it a go! You’ll find that our features can help you run your coworking space more effectively and grow your community. Just sign up for a free trial or a live demo session. And if you have questions, our support team is all ears!

Happy Coworking!

Madeleine Dymond

Product Manager at Cobot and former coworking organizer. Passionate about what coworking founders do for their communities with the right tools. Lover of good music, bad tv, and 31 plants.